Abingdon School was approached by Marcham Community Centre at the beginning of this academic year with an opportunity for some of their students to get involved in assisting them with their marketing. Lower Sixth business students Max and Oliver volunteered.

Recognising the challenges faced by the centre, particularly financial strains exacerbated by inflation and underutilisation of facilities, Max and Oliver stepped forward to devise a strategy to boost revenue and ensure the centre’s sustainability. Engaging directly with the centre’s trustees, Max and Oliver embarked on a fact-finding mission, visiting the facilities to gather insights firsthand. Armed with photos and notes, they meticulously crafted a comprehensive marketing plan aimed at maximising the centre’s potential.

Their presentation to the trustees, highlighted innovative strategies to optimise resource usage. Furthermore, Max and Oliver conducted extensive research into industry best practices, benchmarking against other local community centres to inform their recommendations on pricing, advertising, and facility management.

Jim Asher, Trustee Director and Chairman of MCG (Marcham Community Group) said: ‘Having Abingdon School involved with our local community facility project has been tremendous. The Marcham Centre is an invaluable asset for our village and its long term sustainability is a key goal for the trustees to manage. The analysis and recommendations provided by Max and Oliver, has given us much to consider as part of our long term planning. Great work and very much appreciated by all the trustees.’

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